How Blockbuster Movies Make Money as Advertisements for Toys

Star Wars and toys… who could have foreseen what the movie did for the toy industry? Well, I guess George Lucas did. While not all blockbuster movies are created simply to sell toys, the cash to be raked in from merchandise for a film did not go unnoticed — It’s a lucrative market.

Cheddar takes a look at how we are seeing more and more movies introducing characters with the aim of reaping the rewards from turning them into toys.

P.s. I am one of those who does enjoy collecting the odd film-related toy and/or LEGO set now and again.

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